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You're entering a market with demonstrated demand for Amazon Ads management tools, placing your idea, an 'Amazon Ads management tool to create smart Amazon ads,' in the 'Strong Contender' category. This is good news! However, the existence of 5 similar products indicates moderate competition, so differentiation will be key. The high engagement (average of 19 comments) across these similar products suggests users are actively seeking and discussing solutions in this space. To succeed, you'll need to understand what existing tools are doing well and find ways to improve upon them. Concentrate on delivering core features effectively to start, validate demand by charging early, and prioritize creating an amazing experience for your first customers.

Recommendations

1. Begin by thoroughly analyzing your competitors, particularly those with strong user engagement. Look at the features they offer, their pricing strategies, and the pain points their users are experiencing. Pay close attention to the positive and negative feedback surrounding tools like 'Adsby' to identify areas where you can provide a superior solution.
2. Based on your competitive analysis, identify 2-3 key areas where you can differentiate your Amazon Ads management tool. Consider focusing on aspects such as AI-powered optimization, user-friendly interface, or specialized reporting features. Address the criticisms of existing tools, such as the complexity of Google Ads, by providing a simpler, more intuitive experience.
3. Start with a Minimum Viable Product (MVP) that includes only the core features that users value most. Avoid feature bloat and focus on delivering a polished and effective tool that solves a specific problem for Amazon advertisers. This will allow you to gather feedback and iterate quickly based on user needs.
4. Implement a pricing strategy from day one to validate real demand for your product. Consider offering a free trial or a freemium version with limited features, but ensure that your core functionality is only available to paying customers. This will help you gauge the willingness of users to pay for your solution and generate revenue to support your development efforts.
5. Prioritize making your first 50 customers extremely happy with your Amazon Ads management tool. Provide exceptional customer support, actively solicit feedback, and use their input to improve your product. Word-of-mouth marketing from satisfied customers will be invaluable in building your user base and establishing your reputation in the market.
6. Given feedback about Google Ads complexity, create a VERY clear comparison against Amazon's built-in advertising features. Highlight EXACTLY what unique value your tool brings (better automation, smarter optimization, deeper analytics, etc.). A table comparing features side-by-side could be very effective. Show, don't just tell.
7. Explore integrations with other relevant platforms and tools, such as CRM software or marketing automation platforms. This can enhance the value of your Amazon Ads management tool and make it more appealing to a wider range of users. Prioritize integrations based on user demand and the potential impact on your tool's functionality.

Questions

1. Considering the positive feedback on Adsby's AI-driven approach, how can you leverage AI to provide truly smart and automated Amazon Ads management, going beyond simple keyword suggestions and campaign optimization?
2. Given the competition, what specific niche within Amazon Ads management (e.g., specific product categories, seller types, or advertising goals) will you target initially to gain traction and establish a strong foothold in the market?
3. How can you create a community or forum around your tool to foster user engagement, gather feedback, and provide ongoing support, addressing the transactional feel one user noted about Adsby's support requests?