17 Apr 2025
Analytics Marketing

Analytics Dashboard to for Google Ads and social media performance

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Competitive Terrain

While there's clear interest in your idea, the market is saturated with similar offerings. To succeed, your product needs to stand out by offering something unique that competitors aren't providing. The challenge here isn’t whether there’s demand, but how you can capture attention and keep it.

Should You Build It?

Not before thinking deeply about differentiation.


Your are here

You're entering a competitive landscape with your analytics dashboard for Google Ads and social media performance. With 20 similar products already out there, the market isn't lacking in solutions. However, the engagement level for these products is medium (average of 9 comments), indicating that users are actively looking for and discussing these types of tools. You need to consider that while the demand exists, so does the competition. You'll need to differentiate your offering to stand out.

Recommendations

  1. Begin with a deep dive into the existing market to pinpoint where your competitors are falling short. What are users complaining about in the comments of similar products? What features are they missing? The provided similar product analyses show recurring requests for deeper insights beyond vanity metrics, better GA4 integration, and comprehensive data (e.g., total time watched on TikTok). Focus on addressing these gaps.
  2. Identify 2-3 key areas where you can provide a significant improvement or unique selling proposition. Don't try to be everything to everyone. Perhaps you can specialize in deeper insights for a specific social media platform, or offer a radically simpler GA4 integration, or focus on AI-driven content recommendations based on the analytics.
  3. Consider focusing on a specific niche within the broader market of Google Ads and social media analytics. For example, you could target e-commerce businesses needing revenue attribution, or marketing agencies looking for efficient client reporting. Tailoring your features and marketing to a specific audience can help you stand out.
  4. Given the high level of competition, your branding and marketing need to be particularly strong. Develop a clear and compelling message that resonates with your target users. What problem are you solving for them, and why is your solution better than the alternatives? Consider the criticism leveled at 'SEO Stats' for being a clone; avoid this by clearly articulating your unique value.
  5. Engage with your early users and iterate quickly based on their feedback. Focus on building a loyal user base that will advocate for your product. Look at the feedback for 'LeadMetrics,' which emphasizes new features based on user feedback; this iterative approach can help you refine your product to meet user needs effectively.
  6. Given that similar products like 'Ads Revenue Calculator' received inquiries about accuracy, functionality for SaaS, and the timeline for releasing additional calculators, preemptively address these concerns. Be transparent about the limitations of your dashboard and your plans for future development.
  7. A positive "buy signal" is rare and valuable. Since there is a positive buy signal, explore freemium or tiered pricing models early on. Even if you don't implement them immediately, understanding the willingness to pay will inform your product development and marketing strategies.
  8. Focus on ease of use. Several similar products were criticized for being too complex or requiring too many clicks. Aim for a clean, intuitive interface, like the praise received by 'Threads Dashboard,' to enhance user adoption.

Questions

  1. What specific unmet needs of Google Ads and social media marketers will your dashboard address that existing solutions are failing to fulfill? How will you validate these unmet needs before committing to development?
  2. Given the number of competitors, what's your specific plan to acquire early users and build a strong brand presence? How will you leverage content marketing, social media, or partnerships to differentiate yourself?
  3. How will you measure the success of your dashboard beyond vanity metrics, and what key performance indicators (KPIs) will you track to ensure it's delivering tangible value to your users?

Your are here

You're entering a competitive landscape with your analytics dashboard for Google Ads and social media performance. With 20 similar products already out there, the market isn't lacking in solutions. However, the engagement level for these products is medium (average of 9 comments), indicating that users are actively looking for and discussing these types of tools. You need to consider that while the demand exists, so does the competition. You'll need to differentiate your offering to stand out.

Recommendations

  1. Begin with a deep dive into the existing market to pinpoint where your competitors are falling short. What are users complaining about in the comments of similar products? What features are they missing? The provided similar product analyses show recurring requests for deeper insights beyond vanity metrics, better GA4 integration, and comprehensive data (e.g., total time watched on TikTok). Focus on addressing these gaps.
  2. Identify 2-3 key areas where you can provide a significant improvement or unique selling proposition. Don't try to be everything to everyone. Perhaps you can specialize in deeper insights for a specific social media platform, or offer a radically simpler GA4 integration, or focus on AI-driven content recommendations based on the analytics.
  3. Consider focusing on a specific niche within the broader market of Google Ads and social media analytics. For example, you could target e-commerce businesses needing revenue attribution, or marketing agencies looking for efficient client reporting. Tailoring your features and marketing to a specific audience can help you stand out.
  4. Given the high level of competition, your branding and marketing need to be particularly strong. Develop a clear and compelling message that resonates with your target users. What problem are you solving for them, and why is your solution better than the alternatives? Consider the criticism leveled at 'SEO Stats' for being a clone; avoid this by clearly articulating your unique value.
  5. Engage with your early users and iterate quickly based on their feedback. Focus on building a loyal user base that will advocate for your product. Look at the feedback for 'LeadMetrics,' which emphasizes new features based on user feedback; this iterative approach can help you refine your product to meet user needs effectively.
  6. Given that similar products like 'Ads Revenue Calculator' received inquiries about accuracy, functionality for SaaS, and the timeline for releasing additional calculators, preemptively address these concerns. Be transparent about the limitations of your dashboard and your plans for future development.
  7. A positive "buy signal" is rare and valuable. Since there is a positive buy signal, explore freemium or tiered pricing models early on. Even if you don't implement them immediately, understanding the willingness to pay will inform your product development and marketing strategies.
  8. Focus on ease of use. Several similar products were criticized for being too complex or requiring too many clicks. Aim for a clean, intuitive interface, like the praise received by 'Threads Dashboard,' to enhance user adoption.

Questions

  1. What specific unmet needs of Google Ads and social media marketers will your dashboard address that existing solutions are failing to fulfill? How will you validate these unmet needs before committing to development?
  2. Given the number of competitors, what's your specific plan to acquire early users and build a strong brand presence? How will you leverage content marketing, social media, or partnerships to differentiate yourself?
  3. How will you measure the success of your dashboard beyond vanity metrics, and what key performance indicators (KPIs) will you track to ensure it's delivering tangible value to your users?

  • Confidence: High
    • Number of similar products: 20
  • Engagement: Medium
    • Average number of comments: 9
  • Net use signal: 22.5%
    • Positive use signal: 24.0%
    • Negative use signal: 1.4%
  • Net buy signal: 0.8%
    • Positive buy signal: 2.3%
    • Negative buy signal: 1.4%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

Communion - Dashboard for all your growth metrics + AI creative suite

Our marketing analytics dashboard provides real-time insights into your marketing campaigns across all channels. Easily track KPIs, measure ROAS, and optimize campaigns with customizable data visualizations & integrations with Google, Meta, and TikTok.

Communion is being lauded as a powerful, easy-to-use marketing analytics dashboard, with users congratulating the launch and expressing excitement for its future. Key features include AI-driven content creation, ad analysis, organic growth tracking, and comprehensive performance measurement. The clean interface, good data presentation, and text editing capabilities are appreciated. Users find it versatile for ideation and strategy, noting its time-saving potential in creating high-quality, engaging, and SEO-optimized content. Some highlight its unique approach to content creation by allowing talent and personality.


Avatar
206
22
45.5%
13.6%
22
206
45.5%
13.6%
Relevance

Adzviser – Digital marketers' copilot for getting data [video]

01 May 2023 Analytics Marketing

Hello friends -I spent the past 6 months building this search bar for marketers so that they can get their campaign performance data easier and faster. Currently they either have to manually pull those data from Google Ads, Facebook Ads, etc., or to use some connectors, such as Supermetrics/Fivetran, to automate the data pulling process and then build a reporting dashboard from it.I believe that those marketing data and reports can be "one search away". So I built a software prototype that1) has OAuth2.0 connections to Google Ads 2) translates natural language prompt to Google Ads Query Language 3) generates table and visualization outputContact us: adzviser.com/contact-us

The comments highlight a concept game focused on non-lethal encounters, which is free to copy. There is a suggestion to transition the translation layer to the GPT-3/GPT-4 ecosystem. It is noted that the game currently only connects to Google Ads. Additionally, there is an expression of gratitude.

Users criticized the product for not providing enough time to improve the game, switching too early, and being limited to Google Ads.


Avatar
7
4
4
7
Relevance

Free Dashboards by Master Metrics - Free Marketing Visualization AI Tool. No connectors needed.

Free Dashboards is a 100% free marketing visualization tool. Use marketing templates and create real-time reports in seconds without paying for connectors to include data from Google, Meta, Linkedin or TikTok. Besides, you can send data to Google Sheets.

Users are excited about the launch, highlighting its usefulness and the fact that it's free. They plan to try it out, recognizing the universal need for free marketing assistance.


Avatar
39
2
100.0%
2
39
100.0%
Relevance

Keyword Performance Tracker - AI-powered keyword, SEO & social media analytics made simple

30 May 2024 Analytics Marketing

Google Search Console is slow, clunky, and confusing. Our Keyword Performance Tracker makes it 10 times easier to rank high. 1️⃣ 1-click login with your Google account 🥇 Sort SEO opportunities by priority 📈 All metrics in 1 dashboard 🤑 Free forever

The tool is praised for its valuable freemium features that enhance content marketing. Users appreciate its ability to instantly view and prioritize SEO actions, simplifying keyword data and offering an efficient SEO strategy. The one-click login is a useful feature, and congratulations were offered on the launch.

The feedback requests more details about the specific SEO prioritization factors employed by the product. The user is seeking clarity on which SEO elements are considered most important.


Avatar
43
4
50.0%
4
43
50.0%
Relevance

Ads Revenue Calculator - Check your potential e-comm revenue from Google Search Ads

Ads Revenue Calculator allows e-commerce businesses to forecast the potential revenue they can generate by Google Search Ads within seconds. Our solution is at its Beta version now and will be improved with new capabilities and features. Stay tuned!

The Product Hunt launch received overwhelmingly positive feedback and congratulations. Users praised the Ads Revenue Calculator for its potential to optimize ad budgets, find keywords, and improve business success, particularly for e-commerce businesses. Its ease of use was highlighted. Many expressed excitement to try the tool and anticipated future features. Some users inquired about its accuracy, differentiation, functionality for SaaS, and the timeline for releasing additional calculators. A few users reported issues with keyword detection during testing.

The Product Hunt launch received criticism for lacking key features such as Google Search Ads revenue estimation and Facebook service availability. Users found keyword finding difficult and noted issues with the dollar sign position. The beta status suggests the solution requires further improvements. Additionally, the website's lack of keywords raises concerns about its SEO and content strategy.


Avatar
276
58
22.4%
58
276
22.4%
Relevance

We've made GA4 simple A clean 1-page dashboard for Google Analytics

05 Nov 2024 Analytics Marketing

Users find GA4 complicated and requiring many clicks to generate custom reports. While some praise the UI and desire more features, others are disappointed by the lack of promised features, such as cookieless tracking. A neat dashboard is appreciated and seen as what was expected from GA4.

Users find the product cumbersome with too many clicks, making it not easy to use. Additionally, there is a demand for more features from GA4, and frustration that GA4 has not delivered the promised features.


Avatar
5
4
4
5
Relevance

LeadMetrics - Your dashboard for all social lead generation insights

LeadMetrics connects your ads with custom lead-gen funnels to deliver valuable insights. By bridging advertising and lead funnels, LeadMetrics empowers you to make data-driven decisions that optimize performance and keep you ahead of the competition.

LeadMetrics introduces enhanced platform with new features based on user feedback.

Asks for feedback on what could be better.


Avatar
4
1
1
4
Relevance

SEO Stats - All your Google Search Console data in a single dashboard

24 Jun 2024 SEO Analytics Marketing

Streamline SEO analytics for all your websites with a single intuitive dashboard. Avoid the complexities of Google Search Console and effortlessly access key insights across all your sites.

Several users accuse the launched product, SEO Stats, of being a clone or ripoff of seogets.com. Others congratulate the team on the launch, praising the product's ability to simplify Google Search Console data, allow data comparison, and offer unlimited Google account linking. Some users request features like a Chrome extension, AI insights, and mention integration names. The product is seen as helpful for SEO agencies and entrepreneurs, with excitement expressed about keyword search and comparison capabilities.

Users criticize the product for being a ripoff or clone of another company's product, accusing the developers of theft and untrustworthiness. Some users find GA4 integration painful. There is a suggestion to specify integration names clearly instead of generalizing to 'all your sites'. The overall sentiment advises against purchasing or supporting the product due to these concerns.


Avatar
69
16
18.8%
-12.5%
16
69
37.5%
6.2%
Relevance

Search Analytics - Understand your Google Search Data

Easily find your next best moves to improve your Impressions, Clicks and Position!

Search Analytics is helpful for understanding and saving Google Search Console data. Users highlight its utility in simplifying SEO processes and guiding improvements in website visibility.

A common criticism is that existing SEO tools struggle with data interpretation and change management, making it difficult for users to understand insights.


Avatar
10
2
50.0%
2
10
50.0%
Relevance

Social Media Dashboard - Keep track and planning of your social media posts

13 Jun 2023 Instagram Twitter Notion

Keep track and planning of your Social Media posts, with a Monthly Planner, keeping everything organized. You can also have your own Analytics from your Social Media, with performance charts, control the statistics of your Twitter, Instagram and YouTube.

The Social Media Dashboard launch is receiving positive feedback. Users congratulate Julio on the launch, praising its comprehensive and detailed nature. One user expresses interest in using the product for an educational website.


Avatar
73
5
20.0%
5
73
20.0%
Relevance

I've Made a Tool to Track TikTok and Reels Accounts' Performance

Hey HN,I've been doing most of my marketing for my consumer apps with short-form content. At one point, I was operating 10 accounts, posting daily, as well as doing influencer marketing, posting dozens of videos a week.It became really hard to track everything, so I built this tool that pings videos once a day and retrieves the data.You can view everything from a single dashboard. I even use it to track competitors.It's been mega helpful for growth.Hope it can help you too.


Avatar
3
3
Relevance

TikTok Analytics Dashboard - Analyze your TikTok account performance on a big screen

Coupler.io presents an easy and free solution to overview your TikTok account growth. Everything you'd like to know is in a single Looker Studio dashboard – from audience engagement to the best time for posting. A few clicks, and you have instant insights!

The Product Hunt launch received positive feedback, with users praising the insightful and fully automated dashboard, particularly the geography insights. The easy setup and valuable analytics for TikTok were also well-received. Users found the dashboard useful for content planning and showcasing performance to advertisers. Many expressed excitement about exploring TikTok analytics and appreciated the product's design. Overall, the launch was met with enthusiasm and well-wishes for success.

The primary criticism is the lack of total time watched data from TikTok. Users are pointing out that TikTok fails to provide comprehensive data. This limits the utility for users seeking a complete overview of their viewing habits.


Avatar
60
16
37.5%
16
60
37.5%
Relevance

I built an SEO dashboard template to help you grow your website

29 Jul 2024 Marketing

Hello Folks,As it can take weeks to develop a good SEO dashboard and might require technical data skills. I decided, with my 7 years of experience of data analysis, to create an SEO dashboard template.The goal ? Help entrepreneurs save time and focus on what matter. This dashboard can be implemented and ready to run in 5 min on Looker studio, a free tool made by Google.It can help you find good keywords for your SEA or also help you improve your copywriting by analysing which content works best.Hope this can help some of you,Cheers

The product is compared to Google Search Console. Users find it awesome and are inquiring about access and cost. Feedback is encouraged to improve the product.

Users are questioning the unique benefits and value proposition of the dashboard, indicating that its advantages are not clearly communicated or evident.


Avatar
13
3
33.3%
3
13
33.3%
Relevance

Sirge - All-in-one analytics dashboard for Shopify stores

23 Oct 2024 E-Commerce Analytics Tech

Real-time Meta ad insights in one dashboard. Free site audits for improving store performance. Detailed analytics on conversions, ROAS, and checkout behaviour. UTM tracking, funnel analysis, and customer journey mapping.

Sirge is a new Shopify analytics tool that provides real-time Meta ad insights. The launch received congratulations, and a user inquired about it as an alternative to Shopify's built-in analytics.

A user questioned the value proposition of the Product Hunt launch, specifically asking why one would choose it over Shopify's existing analytics tools. This suggests a need for clearer differentiation and highlighting of unique advantages compared to established alternatives.


Avatar
4
2
2
4
Relevance

I built a Platform for Creating and Sharing Data-Driven Dashboards

24 May 2024 Analytics

Hey HN,I've built a platform where individuals or businesses can create and share dashboards with ease. I've included integrations with Airtable, Google Sheets, Youtube Analytics and Hubspot, as well as APIs using automated GET/POST requests.I've designed it with simplicity in mind, requiring no technical knowledge.Let me know your thoughts and suggestions!

Congrats on release! Comparison to Chartbrew?


Avatar
2
1
1
2
Relevance

Threads Dashboard - Threads analytics tool

Threads Dashboard is a powerful data analytics tool that can help you analyze your Threads account, including metrics such as follower count, post impressions, and engagement. It utilizes the official API, making it secure and reliable.

Threads Dashboard is praised for its clean, intuitive interface, user-friendly design, and easy setup. Users appreciate comprehensive analytics, particularly reach insights, follower growth metrics, engagement breakdown, and historical data tracking. The tool's ability to centralize data saves time for social media managers. Some users seek deeper insights beyond vanity metrics and express interest in collaboration, while others reported issues connecting accounts and app sign-in errors.

Users criticized the Product Hunt launch for lacking key features such as audience demographics, content performance breakdowns, and competitor analysis. Several users reported technical issues, including a broken app sign-in process that resulted in error messages and server errors when connecting Threads accounts.


Avatar
174
25
20.0%
25
174
20.0%
Top