31 Jul 2025
Marketing

I want to start a blog about organising small apartments. My goal is ...

...to earn from affiliate marketing. Do you think this is a promising idea?

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.


Your are here

Starting a blog about organizing small apartments with the goal of earning through affiliate marketing places you in a crowded space. Our analysis indicates that this category, which we call a "Swamp", has seen several mediocre solutions that haven't resonated with audiences. The fact that we found 3 similar products puts us at a medium confidence level. The average number of comments (3) in similar products indicate low engagement. Given this context, you'll likely face challenges in standing out and generating substantial income. While there's potential in any venture, be prepared for a potentially uphill battle and assess if your approach is truly unique and can capture attention in a saturated market. Unless your angle is fundamentally different, it will be hard to succeed.

Recommendations

  1. Before diving in, thoroughly research why existing organizing blogs haven't achieved significant traction. Identify their weaknesses, content gaps, and missed opportunities. This will help you understand the competitive landscape and pinpoint areas where you can differentiate yourself and offer something truly valuable to your target audience. For example, look at the criticisms of I was tired of low-quality AI content, so I built a better version and don't pretend to be a user yourself in testimonials.
  2. If you decide to proceed, narrow your focus to a specific niche within small apartment organization. For example, you could concentrate on organizing tiny studio apartments, sustainable organization for minimalist lifestyles, or decluttering strategies for people with disabilities or chronic illnesses. By targeting a specific group, you can tailor your content to their unique needs and challenges, making your blog more relevant and valuable to them.
  3. Consider creating tools or resources that complement existing organization services. Rather than directly competing with established bloggers, you could develop a small apartment layout planner, a donation tracker, or a chore chart. These tools can attract a different audience and drive traffic to your blog through relevant tool-based search queries.
  4. Explore adjacent problems that are related to small apartment organization but potentially less competitive. For example, you could focus on creating digital organizing templates, or online courses and resources for selling unused items to declutter. This might present a more promising opportunity with less direct competition.
  5. Based on the "Swamp" idea category, carefully evaluate whether this is the best use of your time and resources. There may be other entrepreneurial pursuits that align better with your skills and passions, offering a higher likelihood of success. Perhaps something related to the AI content, but with a different niche. The launch of JustBlog.ai shows that there's some interest for that.
  6. Monetization via affiliate marketing requires careful planning. Research high-quality, relevant products that align with your audience's needs and values. Focus on building trust and providing genuine recommendations rather than simply pushing products for a commission. Transparently disclose your affiliate relationships to maintain credibility with your readers. See the JustBlog.ai launch for inspiration on how to create partnerships and integrations to make this happen.

Questions

  1. Given the competitive landscape, what specific unmet needs will your blog address, and how will you demonstrate tangible value to your target audience in a way that existing solutions haven't?
  2. How will you build a loyal audience and drive consistent traffic to your blog in a crowded market, and what innovative strategies will you employ to stand out and capture attention organically (without relying solely on paid advertising)?
  3. Considering the potential for low engagement in this niche, what alternative or complementary business models could you explore to diversify your revenue streams and ensure long-term sustainability?

Your are here

Starting a blog about organizing small apartments with the goal of earning through affiliate marketing places you in a crowded space. Our analysis indicates that this category, which we call a "Swamp", has seen several mediocre solutions that haven't resonated with audiences. The fact that we found 3 similar products puts us at a medium confidence level. The average number of comments (3) in similar products indicate low engagement. Given this context, you'll likely face challenges in standing out and generating substantial income. While there's potential in any venture, be prepared for a potentially uphill battle and assess if your approach is truly unique and can capture attention in a saturated market. Unless your angle is fundamentally different, it will be hard to succeed.

Recommendations

  1. Before diving in, thoroughly research why existing organizing blogs haven't achieved significant traction. Identify their weaknesses, content gaps, and missed opportunities. This will help you understand the competitive landscape and pinpoint areas where you can differentiate yourself and offer something truly valuable to your target audience. For example, look at the criticisms of I was tired of low-quality AI content, so I built a better version and don't pretend to be a user yourself in testimonials.
  2. If you decide to proceed, narrow your focus to a specific niche within small apartment organization. For example, you could concentrate on organizing tiny studio apartments, sustainable organization for minimalist lifestyles, or decluttering strategies for people with disabilities or chronic illnesses. By targeting a specific group, you can tailor your content to their unique needs and challenges, making your blog more relevant and valuable to them.
  3. Consider creating tools or resources that complement existing organization services. Rather than directly competing with established bloggers, you could develop a small apartment layout planner, a donation tracker, or a chore chart. These tools can attract a different audience and drive traffic to your blog through relevant tool-based search queries.
  4. Explore adjacent problems that are related to small apartment organization but potentially less competitive. For example, you could focus on creating digital organizing templates, or online courses and resources for selling unused items to declutter. This might present a more promising opportunity with less direct competition.
  5. Based on the "Swamp" idea category, carefully evaluate whether this is the best use of your time and resources. There may be other entrepreneurial pursuits that align better with your skills and passions, offering a higher likelihood of success. Perhaps something related to the AI content, but with a different niche. The launch of JustBlog.ai shows that there's some interest for that.
  6. Monetization via affiliate marketing requires careful planning. Research high-quality, relevant products that align with your audience's needs and values. Focus on building trust and providing genuine recommendations rather than simply pushing products for a commission. Transparently disclose your affiliate relationships to maintain credibility with your readers. See the JustBlog.ai launch for inspiration on how to create partnerships and integrations to make this happen.

Questions

  1. Given the competitive landscape, what specific unmet needs will your blog address, and how will you demonstrate tangible value to your target audience in a way that existing solutions haven't?
  2. How will you build a loyal audience and drive consistent traffic to your blog in a crowded market, and what innovative strategies will you employ to stand out and capture attention organically (without relying solely on paid advertising)?
  3. Considering the potential for low engagement in this niche, what alternative or complementary business models could you explore to diversify your revenue streams and ensure long-term sustainability?

  • Confidence: Medium
    • Number of similar products: 3
  • Engagement: Low
    • Average number of comments: 3
  • Net use signal: -8.0%
    • Positive use signal: 0.0%
    • Negative use signal: 8.0%
  • Net buy signal: -8.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 8.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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